Barbera Offer 2021

It’s a category of wine that, oddly, doesn’t get talked about anywhere near as much as you might expect. I call them “wines of affection.”
Actually, “affection” is too weak a term. Closer to the mark is something akin to love mingled with loyalty. They are wines you feel strongly about, never mind the reason. (Indeed, reason probably has nothing to do with it.)
My own such “wine of affection” may surprise you: It’s Barbera. (You thought I’d say Pinot Noir, didn’t you?) What is it about Barbera, of all wines, that so grabs me and won’t let go? Damned if I know. I only know that I’ve got a cellarful of Barbera and that it’s my go-to comfort wine. MATT KRAMER, The Wine Advocate

It’s easy to get discouraged these days with the skyrocketing prices and dwindling availability of Piedmont’s finest Barolos and Barbarescos. Fortunately, drinking top-notch wines from Piedmont’s best producers doesn’t have to cost a fortune nor does it require a ton of hunting around. The finest Dolcettos, Barberas and Langhe Nebbiolos deliver the same terroir-driven, artisan spirit of their more famous brethren, but at far more accessible prices that make them great choices for everyday drinking at the dinner table.
The naturally generous personality of Barbera makes it a terrific wine for readers who are just getting started with Piedmont and want to explore what the region has to offer, but without spending a fortune. Best of all, Barbera is an absolutely joyous wine for the dinner table. ANTONIO GALLONI

I don’t like Barbera, oh know, I love it… (Sorry 10cc)

If you look in the wine wrack at my place the one thing that you will always find is a bottle of Barbera. I know you all hear it from the PWS crew a lot but it bares repeating, Barbera represents some of the best value, most enjoyable and food friendly wines on the planet.

This is an offer we do every year, in part because we are always hunting to convert any remaining nonbelievers to the noble cause of Barbera consumption. Mostly though it’s because we love the stuff and a lot of our customers do as well. This year I have compiled three of my favourites, each more than worthy of being part of everyone’s drinking plans. Perfect wines for a midweek meal, or to share with someone over dinner on the weekend. Ideal for lunch. Spot on to drink while cooking. Sensational options for drinking whenever you feel like a glass of guilt free pleasure that is bound to put a smile on your face.

Apart from the usual offering I have also included a mixed six pack, with two each of the three wines. Now, I’ll be honest here… I think everyone should be buying wines like this in bulk, they are like great friends, they will never let you down and are always welcome. However if you haven’t been bitten by the Barbera bug (what would the Barbera bug actually be? A ladybird maybe? Something friendly like that) and want to see why we all drink the stuff like it’s going out of style, then this is a great way to be introduced to three cracking examples of the variety.

After having written this I already know what I am cooking on Saturday, ragu, and what I am drinking, La Tota. Some things are just more fun to write about and thinking about drinking Barbera on the weekend has already put me in a better frame of mind.