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Alex Wilcox

Alex Wilcox - Prince Wine Store
Alex Wilcox

Alex’s lifelong passion for wine and food was inspired by his mother, Sue, and it was only a matter of time before his passion became his career.

After deferring his studies, Alex decided to cycle, eat and drink his way around Europe. Not since WWII had Europe’s food stocks been placed under such strain and after a short meeting at the Hague the nations of the EU decided to deport Alex back to Australia. Exhausted but inspired, Alex returned to undertake an Honours degree in Agricultural Economics at Sydney University, specialising in the international wine trade, the third degree year of which was spent at the University of California, Davis.

Alex’s wine industry life embraced all facets of the trade including wholesale, restaurants and retail before becoming a partner at Prince Wine Store. Having worked several vintages in Victoria, Western Australia and Tuscany, Alex is committed to educating customers and friends alike on all the joys wine has to offer. He is responsible for the day-to-day running of the South Melbourne store.

He lives in the country with his wife, Kirsty and their children, Henry, Jemima and Charlie.