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The Prince Wine Store Introductory Wine Course has been developed in order to teach interested consumers, amateurs and industry beginners about the various aspects of wine, simply and informally. While the course covers topics such as basic wine history, wine making, great wine regions of the world and the buying and storing of wine, a […]

Annual Rose & Sausages Tasting Melbourne 2018

$15.00 per person
5:30 pm Thursday

It’s that time of year again, our Annual Rose and Sausages night is on at South Melbourne. This is always one of our most fun and enjoyable events of the year (except that one year when it bucketed down with rain all night long and the guys cooking the snags got drenched). BBQ season is […]

This tasting will feature a number of wines from the islands of Corsica in France, the Aeolian Isles, and Sardinia in Italy. Although different countries, these two islands neighbour each other and are both home to some really impressive wines and native varieties. In Italy, the south and its islands are a curiosity; a mystery […]

Course Dates:Monday November 19th: 9:30 am – 5:00 pmTuesday November 20th:: 9:30 am – 5:00 pmWednesday November 21st: 9:30 am – 5:00 pm (exam at the end of this day)The WSET Level 2 Award in Wines and Spirits is intended for those with little previous experience in the field of wine and spirits. Students will also be introduced […]

PWS Burgundy Course NOVEMBER 2018

$495.00 per person
6:00 pm Wednesday

21 NOVEMBER 201828 NOVEMBER 2018Tutors: Sebastian Zotti & Roscoe Halligan-RoseFinding your way through Burgundy’s maze of labels – sorting village from vineyard from producer – is the first step towards appreciating its glorious products, and drinking them is an experience second-to-none In a nutshell: Burgundy is a small, dynamic, sometimes infuriatingly confusing region that delivers […]

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PWS Introductory wine courses

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WSET wine courses

The world’s foremost wine education

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Latest Blog

Gift Vouchers – The perfect gift for the wine lover

A Prince Wine Store Gift voucher is the perfect gift for the wine lover who is difficult to buy for. Vouchers can be used at any of the three Prince Wine Stores or Bellota and canbe redeemed for orders placed online for delivery Australia Wide. Vouchers can be used for the purchase of all goods, […]

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The partners who curate Prince Wine Store can help you find the perfect wine

Michael McNamara

London’s traditional wine merchants were an inspiration for the early visions Michael had for a business that he would later grow as Prince Wine Store.  After completing degrees in Journalism and Industrial Relations at Deakin and Melbourne Universities respectively, Michael moved to London where he worked with UK independent wine retailer Odd Binns at the height of its popularity. Returning to Australia, he worked across wine retail and importing, moving into the role of Imported Wine Buyer at Philip Murphy Wine & Spirits where he met future business partner Alex Wilcox.  The two bonded over a shared vision in growing the customer base for high-end wines such as Bordeaux and Burgundy beyond the elite.  His time as a partner at Italian wine wholesaler Trembath & Taylor refined his vision, but it was his buy-in of the Prince Wine Store in 2003 that allowed him to explore the potential of a retailer growing beyond its scope. Michael has played a key role in the group’s growth beyond its humble beginnings, and into the bigger picture it projects today. Now with retail stores in Melbourne and Sydney, Michael is passionate about growing the group’s impressive portfolio of producers, and profiling these in their Melbourne wine bar, Bellota and its upcoming Sydney equivalent.

Alex Wilcox

Law school didn’t stand a chance with Alex Wilcox, when a cycling trip through the vineyards of Europe during university sent Alex off in a new direction towards what would become a lifelong career in the world of wine. Whilst completing an Honours Degree in Agricultural Economics at the University of Sydney, with a year spent at California’s UC Davis focusing on Wine Trade, Alex worked wine vintages in France, Tuscany and Western Australia. Realising he wasn’t destined to inherit a European vineyard, Alex followed his future wife to Melbourne where he went onto work across all aspects of wine trade, including service, retail and importing. It was during his time working at Phillip Murphy Wine & Spirits in the late 1990s that Alex met future business partner Michael McNamara; a partnership that was formalized when the two bought into the Prince Wine Store a number of years later. Over the last 13 years, Alex has been instrumental in the growth not just of the group and its breadth of offerings, but of lesser-known, quality wine producers he has worked with Michael to source and develop. With stores now in Victoria and NSW, Alex looks forward to expanding the Prince Wine Store’s customer experience to Sydney and beyond.


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