Liquid assets Managed wine storage

Temperature controlled, managed cellarage

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PWS Introductory wine courses

Informal, informative and written by us

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WSET wine courses

The world’s foremost wine education

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$780.00 per person
6:00 pm Tuesday

COURSE DATES (Tuesday evenings between 6 – 8 pm):Tuesday JUNE 6 – JULY 25, 2017EXAM is on AUGUST 1 at 6 – 7 pm.Intermediate program is intended for those with little previous experience in the field of wine and spirits. Students will also be introduced to the main styles of wines produced by key grape varieties and a […]


PWS Barolo Masterclass JUNE 2017

$350.00 per person
7:00 pm Thursday

An intensive look at the spectacular wine region of Barolo in Piedmont. Nebbiolo here is King producing wines of great complexity and elegance. This informal intensive course is a must for anyone interested in unravelling some of the intricacies of this complex and dynamic wine region.As the often overused saying goes: Barolo is the king […]


Terroir al Limit Supper 2017

$145.00 per person
6:30 pm Thursday

I tasted a really breathtaking collection of wines here, both whites and reds. Terroir al L?mit is one of the names that are defining the Priorats of the 21st century. LUIS GUTI?RREZI revelled in these stunning Priorats [of Terroir al L?mit] … These are wines that offer intensity of flavour instead of overwhelming power, and […]

The annual Young Gun of Wine Awards searches for, showcases and celebrates Australia?s youngguns of wine.This year, the Top 12 of these on-the-verge talents will be in Melbourne for a one-night-only event.Meet the winemakers, try their wines ? each will show two wines on the night – and help decide who will win the Young […]

Course Dates:Monday  JUNE 26 – 9.30 am – 5.00 pmTuesday JUNE 27- 9.30 am – 6.00 pm last hour focused on food and wine matching.Wednesday JUNE 28 10 – 9.30 am – 6.00 pm – last hour focused on food and wine matching.Thursday JUNE 29 – 9.30 am – 5.00 pm Friday JUNE 30 – 9.30 am – 5.00 pm Monday JULY 3 […]

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Young Gun of Wine Finalists 2017

The Young Gun of Wine is on again and Prince Wine Store is again proud to be the retail partner.  This year the panel decided to do things a little differently as there were so many good wines being submitted that missed out. The eight member panel this year selected a TOP 50 producers from […]

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The partners who curate Prince Wine Store can help you find the perfect wine

Michael McNamara

London’s traditional wine merchants were an inspiration for the early visions Michael had for a business that he would later grow as Prince Wine Store.  After completing degrees in Journalism and Industrial Relations at Deakin and Melbourne Universities respectively, Michael moved to London where he worked with UK independent wine retailer Odd Binns at the height of its popularity. Returning to Australia, he worked across wine retail and importing, moving into the role of Imported Wine Buyer at Philip Murphy Wine & Spirits where he met future business partner Alex Wilcox.  The two bonded over a shared vision in growing the customer base for high-end wines such as Bordeaux and Burgundy beyond the elite.  His time as a partner at Italian wine wholesaler Trembath & Taylor refined his vision, but it was his buy-in of the Prince Wine Store in 2003 that allowed him to explore the potential of a retailer growing beyond its scope. Michael has played a key role in the group’s growth beyond its humble beginnings, and into the bigger picture it projects today. Now with retail stores in Melbourne and Sydney, Michael is passionate about growing the group’s impressive portfolio of producers, and profiling these in their Melbourne wine bar, Bellota and its upcoming Sydney equivalent.

Alex Wilcox

Law school didn’t stand a chance with Alex Wilcox, when a cycling trip through the vineyards of Europe during university sent Alex off in a new direction towards what would become a lifelong career in the world of wine. Whilst completing an Honours Degree in Agricultural Economics at the University of Sydney, with a year spent at California’s UC Davis focusing on Wine Trade, Alex worked wine vintages in France, Tuscany and Western Australia. Realising he wasn’t destined to inherit a European vineyard, Alex followed his future wife to Melbourne where he went onto work across all aspects of wine trade, including service, retail and importing. It was during his time working at Phillip Murphy Wine & Spirits in the late 1990s that Alex met future business partner Michael McNamara; a partnership that was formalized when the two bought into the Prince Wine Store a number of years later. Over the last 13 years, Alex has been instrumental in the growth not just of the group and its breadth of offerings, but of lesser-known, quality wine producers he has worked with Michael to source and develop. With stores now in Victoria and NSW, Alex looks forward to expanding the Prince Wine Store’s customer experience to Sydney and beyond.

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