Registration due by August 7th 2020Exam date: August 24th 2020 at 9.30am


PWS French Wine Course – MARCH 2021

$595.00 per person
6:00 pm Thursday

This course is a great introduction to the greatest wine country in the world. This course looks at the laws and varieties that have made French wine such an integral part of the French culture and leader in the wine world. Many of Frances native grape varieties have become household names in Australia although the […]


Course Dates:7th March to 11th April 2021Registration due by 28th February 2021Exam date – 8th June 2021 at the Prince Wine Store, 177 Bank Street, Melbourne or via Remote Invigilation (time and date to be nominated by student).The WSET Level 2 Award in Wines is intended for those with little previous experience in the field of wine. […]

Course Dates:Monday 15th of March – 9:30am – 5:00pmTuesday 16th of March – 9:30am – 5:00pmWednesday 17th of March – 9:30am – 5:00pm (exam day)The WSET Level 2 Award in Wines is intended for those with little previous experience in the field of wine. Students will be introduced to the main styles of wines produced by key […]

Jean-Marc and Robert Groffier Dinner March 2021

$595.00 per person
6:30 pm Thursday

A Very special dinner highlighting the 2018s from Jean-Marc Pillot and Robert Groffier. Thursday 18th of March Jean-Marc PillotHe is a trained oenologist and has propelled the domaine into the top rank of Chassagne producers. Unfortunately demand for his wines has soared worldwide and as a result, stocks are limited. Buy while stocks remain! These […]

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Cocktails with Tiff – Gin and Champagne

Need to shake up some delight? Or stir a little heart flutter into your life? Our fearless Bellota leader Tiff Reimer is a cocktail fiend. A lover of the classic styles, her two mainstay books: The Savoy Cocktail Book and The Craft of the Cocktail, Dale Degroff are well-thumbed. And her friends and customers always […]

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The partners who curate Prince Wine Store can help you find the perfect wine

Michael McNamara

London’s traditional wine merchants were an inspiration for the early visions Michael had for a business that he would later grow as Prince Wine Store.  After completing degrees in Journalism and Industrial Relations at Deakin and Melbourne Universities respectively, Michael moved to London where he worked with UK independent wine retailer Odd Binns at the height of its popularity. Returning to Australia, he worked across wine retail and importing, moving into the role of Imported Wine Buyer at Philip Murphy Wine & Spirits where he met future business partner Alex Wilcox.  The two bonded over a shared vision in growing the customer base for high-end wines such as Bordeaux and Burgundy beyond the elite.  His time as a partner at Italian wine wholesaler Trembath & Taylor refined his vision, but it was his buy-in of the Prince Wine Store in 2003 that allowed him to explore the potential of a retailer growing beyond its scope. Michael has played a key role in the group’s growth beyond its humble beginnings, and into the bigger picture it projects today. Now with retail stores in Melbourne and Sydney, Michael is passionate about growing the group’s impressive portfolio of producers, and profiling these in their Melbourne wine bar, Bellota and its upcoming Sydney equivalent.

Alex Wilcox

Law school didn’t stand a chance with Alex Wilcox, when a cycling trip through the vineyards of Europe during university sent Alex off in a new direction towards what would become a lifelong career in the world of wine. Whilst completing an Honours Degree in Agricultural Economics at the University of Sydney, with a year spent at California’s UC Davis focusing on Wine Trade, Alex worked wine vintages in France, Tuscany and Western Australia. Realising he wasn’t destined to inherit a European vineyard, Alex followed his future wife to Melbourne where he went onto work across all aspects of wine trade, including service, retail and importing. It was during his time working at Phillip Murphy Wine & Spirits in the late 1990s that Alex met future business partner Michael McNamara; a partnership that was formalized when the two bought into the Prince Wine Store a number of years later. Over the last 13 years, Alex has been instrumental in the growth not just of the group and its breadth of offerings, but of lesser-known, quality wine producers he has worked with Michael to source and develop. With stores now in Victoria and NSW, Alex looks forward to expanding the Prince Wine Store’s customer experience to Sydney and beyond.